Holcim Elevate (Formerly Firestone) Roofing in Greenville, TX

Plenty of older commercial roofs carry the name Firestone printed on the sheet. Peel back a corner at a curb and you can still read it. The maker now sells that line as Holcim Elevate, formerly Firestone Building Products, but the roof underneath has not changed, and neither has what it needs.

We install, repair and maintain Holcim Elevate roofing in Greenville, TX, whether the sheet on your roof is stamped Firestone or Holcim. Inspect the installed product, seams and flashing after heat or hail exposure, then price repair or replacement from the measured scope.

Why does the roof say Firestone when the paperwork says Holcim Elevate?

Because the company changed hands and names, and roofs outlive letterhead. A sheet laid under the Firestone name keeps that name on the membrane. The maker now operates as Holcim Elevate. Spec sheets, warranty paperwork and product names can read differently depending on the year.

That is a practical problem on a repair. We match the existing sheet by type and thickness, not by the logo. We pull a sample, check the label and confirm the product with the maker or the distributor.

Warranty terms are written by the manufacturer. On warranty questions we keep the paper trail, so a claim has photos and scope behind it.

Which Holcim Elevate systems turn up on roofs around here?

The product list includes three system families. RubberGard EPDM is the rubber sheet, black or white. UltraPly TPO and UltraPly PVC are welded single-ply. Polyiso insulation, cover board and metal edge go with them, and the maker also sells metal roof panels.

On an existing EPDM roof, inspect seams and flashing closely after hail exposure before choosing a patch or recover. Carlisle SynTec makes a rival rubber sheet, and we price both.

If the building wants a metal roof instead, that is a different trade and a different budget, and we scope it separately.

Where a roof has grease or chemical exposure, as a food-processing roof might, we may steer you to the PVC family, such as Sika Sarnafil, instead of rubber. The sheet has to match what the building sends up through the vents.

How do we read an older Firestone or Holcim Elevate roof before we touch it?

We start with a walk. Then a scan, then cores. A rubber roof that looks fine from the ladder can hide wet insulation, so we run a moisture check and cut a few test spots. Each one gets photographed and patched the same day.

We look for shrunk sheet at walls, cracked seam tape, lifted flashing and old patches that no longer bond. On a ballasted roof, we also check how stone has moved. Wind pushes it into piles and leaves bare sheet.

Each core hole is sealed and logged on the roof map, so the next crew can find it. The write-up comes from a proper commercial roof inspection, so you see the findings, the photos and two numbers: repair now, replace later.

How does extended summer heat affect an EPDM sheet?

It bakes the surface and tests the seams. The DFW record is 31 triple-digit days in July 1980, and July 2022 came close with 27. Orbis operates in Greenville, with manufacturing and warehouse space. Measure its roof and inspect surface, seam and flashing conditions before specifying a coating or membrane.

That load pulls sheet tight at walls and loosens adhesive at laps. A roof that seemed sound in May can open a seam by August.

For a roof in the SH 66 and US 380 industrial area, inspect drains and sumps on the actual building before planning membrane work. Ponds hold heat and speed up wear on the sheet beneath them.

How do hail and straight-line wind change the scope?

They change what we cut out. The June 19, 2019 storm swept in with winds peaking around 85 mph and stones the size of baseballs. A roof collapsed at a building in downtown Greenville, and a church sanctuary on Joe Ramsey Boulevard took extensive roof damage. Those are the kinds of events that turn a patch into a claim.

After a storm we mark every bruise and tear and sort them by urgency. Open punctures get a temporary dry-in first. Everything else goes on a punch list. We keep the open area small until the dry-in is done, because a tarped roof in a storm line is no place to be.

That order holds on any storm damage roof repair: dry-in first, scope second. Photos and dates go into the file as we work, so the paper for your adjuster, the insurance claim record, is built while the damage is fresh.

What does a Holcim Elevate replacement cost, and how long does it run?

It follows scope. Roof size first, then tear-off or recover, then insulation depth, deck repair and detail count. A tall building with limited staging costs more than a roof beside an open dock.

A recover over dry insulation saves the dump fee and the labor. A tear-off on wet insulation is money well spent. We decide with cores, not with a guess.

Timing is mostly weather windows. We open what the crew can close the same day, then move down the roof. A cover board over soft insulation is worth a look too, so we price insulation and board as their own line.

Do not price by brand name alone. Measure roof area, confirm the existing membrane and attachment, then identify insulation, cover board, edge metal and disposal in separate line items. Weather protection, access and deck repairs can move both cost and duration. If the roof has an older Firestone system, locate the warranty and repair history before selecting a tie-in or replacement assembly. The estimator should state the assumptions so the owner can compare the proposal with another scope on equal terms.

Commercial Roofing Questions

Is Holcim Elevate the same company as Firestone Building Products?

Holcim Elevate is the name now on the roofing line formerly sold as Firestone Building Products. For a repair that changes the paperwork more than the roof. We confirm the sheet type and thickness from a label or a sample, then match it. For warranty questions, ask the maker directly and send us what they tell you.

Can you match an old RubberGard sheet for a repair?

Usually, if the roof is sound enough to bond to. We clean the surface, check how well old adhesive grips and choose a compatible patch or flashing detail. On a badly weathered sheet, new splices may not hold. Then we tell you plainly and price a larger repair beside a recover.

Do I pull the stone off my ballasted EPDM roof or recover over it?

Recover over it only if the structure can carry the weight and the insulation is dry. Gravel adds load, so we check the deck and the engineer if needed. Many owners choose to remove stone and install a fully adhered sheet. That costs more up front and often saves leaks later.

How does tornado history in Garland and Rowlett change a Holcim Elevate roof scope?

It raises the attention on edges and attachment. The December 26, 2015 EF4 tornado cut a 13-mile path through Rowlett, and an EF4 the same day killed nine people in Garland. We lean toward stronger perimeter attachment, extra fasteners at corners and clean edge metal. No roof is tornado proof, but good edges keep a small event from becoming a big one.

What does a Holcim Elevate roof need after a storm to support a claim?

Photos, dates and a written scope. We document the roof from the ground and on the roof, mark every bruise and cut, and take core samples where needed. Keep your storm date handy. Adjusters want to link damage to an event, and our report ties each mark to a location on the roof map.